- Research logos that depict water: how do they represent it?
- Research logos that include initials cut out of a shape - negative space
- Need to consider that the logo will have to be on both sides of the boat.
Looked at students from previous years' work on this project (for train company)
- Some logos didn't seem like travel logos, e.g: one looked more like cereal logo in its colour scheme and style...
- ...Make my ferry boat logo relevant, and instantly recognisable as a logo for boat travel.
- All stationary suites worked well as a coherent set, however one had the letterhead printed from one printer and the compliment slip from another - orange tone was not consistent...
- ...Make my stationary suite consistent in style and colour scheme, print all from same printer (big printer in F75)
